Insane Inside was inspired and created by Martina Valmassoi, a ski mountaineering and trail running athlete based in a tiny village in Italy's Dolomites. The original caps were the product of some free time, a white cap and some coloured markers. 

Martina runs and skis high and fast, in races around the world, and with friends just for fun. She plays nearly non-stop in her native Dolomites. Is she Insane Inside? Absolutely. And whether you go 1 kilometer or 100, fast or slow, summer or winter, she hopes you're Insane Inside, too!

The Insane Inside Snapback Cap has a fully-adjustable snap back, and a wide brim to keep the sun out your eyes on those big, epic days in the mountains. 

EXPLORER

The trails are there waiting for you and me, leading us to a new world to explore. Let's GO! The Explorer cap celebrates that idea in a low-key, fun design. Losing track of why you're putting in all this hard work? Just glance up -- on the inside of the brim is a mountain goat perched on a rock outcropping. She's a reminder that trails are there to be explored!